Taking a new coursera course and writing about it. I love Coursera for having so many great courses and specializations but as I don't pay for them (financial aid is easy to get) I often forget to complete them. I hope that by writing my notes here will keep me focused.
Basics of Marketing so far:
The 4 Ps Marketing Mix:
-Product
-Place
- Promotion
-Price
Product: Tangible good or service that meets a customers specific demand or need.
Place: How a product will be provided to the customer.
Promotion: Marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations.
Price: How much a buyer is expected to pay for the end product.
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